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This week the Middle East jury of the Gerety Awards met in Dubai to define the global shortlist and choose the Middle East Agency of the year.

Before the Gerety Awards 2024 shortlist revelation on Tuesday, June 11th, and the jury insight session, Gerety unveiled the recipient of the coveted Middle East agency of the year.

The Middle East Agency of the year title went to Impact BBDO.

Commenting on the win, Ali Rez, Chief Creative Officer IMPACT BBDO MENAP  “We are thrilled to have won this special award for the second year in a row. Gerety is vastly different from other shows, in that it brings a very unique lens to view the work through thanks to its completely female jury. Congratulations to our three brand partners that we featured in our portfolio cut: easypaisa, IKEA and the Government of Sindh + SPHF.

*The selection of the agency of the year by country is chosen by local juries, examining portfolio entries comprising a single film, no longer than five minutes, showcasing up to three standout works from the past 12 months.”