Listen to the article
Grey Doha, the global advertising and marketing agency, and KidZania Doha, the award-winning globally recognized edutainment concept, have announced the inauguration of a kid-sized mini-agency at the edutainment city located at the heart of Aspire Park, with the aim to provide children with a chance to explore the world of advertising and equip them with valuable skills as future marketers of the nation.
Fueled by a child’s natural desire to have fun, create, explore and collaborate, KidZania offers a progressive concept with more than 60 exciting hands-on activities designed for children in Qatar from 1 to 14 years old. Kidzania’s learning and entertainment journey is based on realistic role-playing in an interactive city setting.
The Grey Doha Kidz-vertising booth brings the agency’s expertise and experience into the hands of children through an intellectually stimulating environment. Children can take on an array of roles such as, creative directors, video producers, marketing executives, news anchors, and writers as a means to channel creativity, imagination, and confidence.
Speaking at the launch event, Krikor Khatchikian, Managing Director at Grey Doha, said: “Grey is proud to join hands with KidZania, one of the leading Edutainment brands in the world, to unravel the exciting world of Kidz-vertising to our little ones. We are extremely happy to be part of the KidZania family and kickstart a new journey where we have the unique opportunity to nurture creative minds.”
He added: “Grey and KidZania share the common goals of empowering the youth by creating experiences that not only educate but also unleash their inner talents. Today, we bring this vision to life through our booth and encourage positive values through the power of technology, media, and marketing. We wish all our junior marketers a famously effective experience at our Kidzania address.”
From his end, Victor Jabbour, General Manager at KidZania Doha, said: “We are extremely pleased to partner with Grey Doha to provide children the opportunity to jump into the world of advertising. Grey’s mini agency opens the doors to a whole new world of media to our Kidizens who can increase their knowledge in the industry and learn to be effective communicators.”
He added: “KidZania is much more than a fantasy theme park; it is a learning experience through which our KidZ discover their interests, learn about life professions and are prepared to become active members of the society”.
The partnership between the two highly reputable companies comes as part of a shared vision to empower the youth of tomorrow, through hands-on role playing in a safe and unique environment, in line with the pillars of the Qatar National Vision 2030.
