GroupM, WPP’s media investment group, has appointed Pauline Rady as its new Regional Managing Director and Client Lead at GroupM MENA.
Reporting to Amer El Hajj, the CEO of the group, Pauline will be in charge to establish best-in-class client excellence and scale business growth across the agencies.
Pauline joins GroupM with 16 years of media experience in the region. She has a distinguished track record in engaging senior stakeholders, setting strategic directions, and achieving outstanding business results. Pauline has lead the LVMH business in the Middle East, propelling luxury brands to new levels of success through innovation, market trend analysis, and the identification of scalable opportunities.
“Pauline is a distinguished entrepreneurial mind within the media industry in MENA,” said Amer El Hajj, CEO at GroupM MENA.
“Her approach to business is led by an unmatched appetite to apply technological advancement and cutting-edge solutions to brands. Pauline will help us unlock further growth for our clients.”
“I’m thrilled to join this energetic team leading the next era of media. My main focus will be on cultivating a mindset of thought leadership, driving excellence at every level, and establishing ourselves as pioneers in the field of media innovation. By strengthening our partnerships with clients, we aim to unlock new opportunities for growth in the ever-evolving landscape of the AI era. I am eager to drive innovation, ensure client satisfaction, and propel our collective success to new heights," said Pauline Rady.
Pauline’s appointment as Regional Managing Director and Client Lead is of immediate effect.
