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Prior to the shortlist announcement due on June 13 and following the Dubai judging session hosted by McCann Health, the Gerety 2023 UAE agency of the year has been announced and it goes to Impact BBDO.
Khaled AlShehhi, Executive Director Marketing and Communication at UAE Government Media Office will be presenting the winning statue and had the following statement: “Congratulations to Impact BBDO on being named the Gerety Awards 2023 UAE agency of the year. It's an incredible achievement and a testament to their exceptional work and creative prowess. The Gerety Awards, known for its work championing creativity through the female lens (all-female jury), holds a special place in the industry as it redefines the standard to which advertising has traditionally been held, bringing a powerful perspective to the forefront. The recognition bestowed by this award is truly niche and meaningful, highlighting the unique contributions of women in the advertising and communications field. Impact BBDO's success is a testament to their talented teams and collaborative partnerships that consistently deliver impactful work. Congratulations once again on this well-deserved achievement.”
Agency of the year by country is chosen by the local juries from the portfolio cut and requires a single film no longer than five minutes in length and includes up to three pieces of work from the past 12 months.
Impact BBDO were awarded for their portfolio cut entry that included the following spots:
- “The Elections Edition” for AnNahar Newspaper
- “Schoolgirl Newscasters” for EBM
- “Despair No More” for TENA
Ali Rez, Chief Creative Officer, Impact BBDO Group MENAP had the following to say: “To be named as Agency of the Year by Gerety’s incredible all-female jury is a very special honor for IMPACT BBDO. We owe it all to our brilliant teams and our amazing brand partners who collaborate constantly to make some of the most powerful work in the world.”
The global shortlist, and all of the agency of the year and production company of the year by country winners will be announced on Tuesday, June 13th, 2023.
