As part of Ipsos’ ongoing commitment to deliver fast, high- quality data while bringing the best of science, technology and know-how to its clients, Ipsos in MENA introduced a new online access panel in Iraq. Adhering to sample quality, the panel was officially launched in May, pertaining to 8,000 panelists and fully operational in all major cities in Iraq in both Arabic and Kurdish languages.
Iraq is the latest addition to Ipsos Interactive Services’ (IIS) MENA panel which already covers Saudi Arabia, United Arab Emirates, Qatar, Egypt, Lebanon, Jordan, Morocco and Kuwait, with a total number of 650,000 panelists.
Advances in technology and increased access to the internet, coupled with the cycle time benefits that online research provides, have made it a viable option in the MENA region today. Over the years, Ipsos has amassed a wealth of experience in building and managing online panels to ensure wider access to consumers around the globe.
Taking full advantage of the digital environment, Ipsos is providing access to robust samples at programmatic speed, offering respondents the convenience of participating using the device of their choice and helping clients to future-proof their research while offering best quality results.
“It is within Ipsos’ identity to remain on top of the latest business trends, and the expansion of our online panel into Iraq is a step forward to help clients to move to digital and keep up with consumers’ rapidly changing behavior and needs, through cutting-edge technologies. Digital is no longer the future, it is the present,” commented Joseph Habre CEO IIS-Ops in MENA and of Ipsos in Lebanon.
