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Landor, the global branding company, has appointed Filiz Ciftci as the new Business Director for Saudi Arabia.

With over 16 years of international experience in brand strategy and marketing, Filiz brings a wealth of knowledge and a track record of delivering multi-million-dollar, innovative brand solutions.

Filiz is said to be a dynamic and accomplished business director, renowned for her impactful work across both public and private sectors in UK and the Middle East.

Her extensive portfolio includes collaborations with high-profile clients such as the UK government’s Department of Health, Home Office, HM Treasury, The London Organising Committee of the Olympic and Paralympic Games (LOCOG), EXPO 2020, Emaar, Jumeirah Group, and Majid Al Futtaim.

Since joining Landor in 2019, she has led transformative branding projects for major entities, including Saudia, MBC Shahid, SDAIA, ADNOC, ARAMCO, King Salman Foundation, Misk Foundation, and Misk City. 

Mariagrazia De Angelis, General Manager at Landor Middle East and Africa: “Filiz’s appointment signifies our commitment to excellence. We are confident that her expertise will propel our clients and our agency forward. Her passion for building best partnerships with our clients, combined with her strategic mindset, makes her the perfect fit for this role.”

Expressing her enthusiasm, Filiz stated, “I am honored to take on this new challenge at Landor. I look forward to continuing our journey of creativity and innovation, making a lasting impact on brands and communities in KSA that keeps advancing vigorously with a great vision. I believe that design makes a positive difference and aims to improve people’s lives, and I am excited to bring this vision to life in my new role.”

Filiz holds a BA (Hons) in Travel and Tourism and a Chartered Institute of Marketing (CIM) diploma, underscoring her strong educational foundation in marketing and brand management. 

This appointment marks a significant milestone for Landor’s presence in the Kingdom, promising to bring fresh perspectives and unparalleled expertise to their clients.