• 

Achieving yet another milestone, MBC Group has entered the Top 20 leaderboard for social media video views, as per Tubular Labs’ latest released results for the month of April 2020.

According to the just released report, MBC Group has achieved significant growth compared to the month of March 2020, jumping 13 positions, from number 32 to number 19 on the leaderboard for global media and entertainment entities. Tubular Labs’ top 5 currently comprises: The Walt Disney Company, ViacomCBS, Comcast, WarnerMedia and TheSoul Publishing. 

Over the month of April 2020, MBC Group in the Middle East achieved a total of 2.5 billion social video views, compared to 1.6 billion views in March 2020 – resulting in a month-on-month (MOM) growth of +58%.

As per April’s Tubular Labs result, MBC Group has seen a video view growth in each tracked platform:

• YouTube: Views growth of +37.5%
• Facebook: +76.6%
• Instagram: +94.8%
• Twitter: +53.8%

The mentioned total viewing figure for the month of April does not include the other considerable ones registered by MBC on both Snapchat and TikTok, platforms which are not tracked by Tubular Labs

Clearly, growth rates reflect the peak season and a few days sample of the strong performance of MBC TV channels in the Middle East during the holy month of Ramadan with, for example, over 50% audience share achieved in the Kingdom of Saudi Arabia, coupled with on-going audience leadership in the Gulf (GCC), North Africa (Egypt) and other key markets.

Tubular Labs is the leading global video measurement and analytics platform that powers broadcasters, publishers, and brands to create successful content and scale audiences faster. Its software tracks over 4 billion videos, 1 trillion views, 10 million influencers, 90K brands, 40K media, and 48 billion sponsored video views, with data gathered from YouTube, Facebook, Instagram, and Twitter.

It’s worth noting that in 2019, the group was the 37th top media company among 3,200 around the world - and number one in the Middle East - for digital video, as per the annual VideoAces Awards by Tubular Labs.