Mobile performance network Mobmio launches in the MENA
Posted on 2023 Jul,11

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Mobmio is a new mobile performance network with ambitious plans for the Middle East and North Africa (MENA) mobile app market. A business from global IT company Mitgo, Mobmio specialises in mobile app user acquisition and CPI/CPL/CPA/Revenue share monetisation services.

Launched as a stand-alone business in 2023, Mobmio has already reached 500+ million mobile users, generated 50+ million interactions and acquired 15+ million new users for its customers worldwide. Now, it has a firm focus in the MENA region - fuelling app growth for local brands and driving publisher revenues for mobile-first publishers and in-app advertisers.

The mobile app market is growing fast - and the MENA region is no different. According to Statista, total app market revenues for 2022 reached US$475.90bn, and they expect to see an annual growth (CAGR 2022-2027) of 8.58%, resulting in a market volume of US$755.50bn by 2027. According to Mitgo's data, the number of mobile sales in MENA grew by 20% in H1 of 2023 YoY, their GMV grew by 18,3%, over half of all orders in the region are made through mobile phones.

Alexander Bachmann, CEO and Founder of Mitgo, states: “Mitgo has always been - and continues to be - an innovative hub for emerging and mature markets. That's why launching Mobmio is a logical step for us, allowing our publishers to harness the full potential of the fast-growing global mobile market.” 


A successful beta test leading to full roll-out

Mobmio grew out of a mobile services segment within Mitgo business Admitad’s partner network. During a successful beta test, it was decided to spin-off these services into a separate, expanded business.

This test saw 10,000 Admitad partners from all over the world take part. Between January and May 2023, these partners saw a YOY profit growth of +20%, demonstrating the platform’s market fit and growth potential.

The first half of 2023 saw the service's global profits grow by 27%, and Mitgo plans to invest a total of $10 million into Mobmio’s development between 2023-2025. 


Ambitious plans for MENA’s fast-growing mobile app market

With ambitious expansion plans focusing on the MENA, USA, Europe, LATAM and India, MENA will be a key market for Mobmio’s success.  

By the end of 2023, Mobmio plans to partner with at least 2000 MENA apps - and another 4000 worldwide.

“Brands will benefit from the expertise of a team with years of experience in the mobile app industry. This launch will help Mitgo enter new markets, enable us to attract new partners and increase the group's profits,” notes Bachmann.


A user-centric approach to mobile app services

In comparison to other CPA-based networks, Mobmio offers a dedicated monitoring and compliance department, allowing publishers and advertisers to track and prevent suspicious or fraudulent traffic, providing traffic transparency and ensuring only high-quality traffic. 

Along with worldwide coverage and instant payout systems, Mobmio offers its network of advertisers and publishers a tailored approach, with personal success managers and work models aligned with a brand’s goals and objectives. 

Mobmio’s launch also reinforces Mitgo’s on-going mission to invest in and grow innovative tech businesses and solutions that provide new revenue streams and added value to their partner network.