Moleskine's Brand & Communication Creative Officer, Anna Meneguzzo, has joined the speaker line-up for the World Out of Home Organization/WOO's forthcoming Europe forum in Milan from November 4-6.
Meneguzzo, who spent 21 years as a Creative Director in ad agencies before joining Moleskine, will explore how the proliferation of digital screens is transforming the OOH industry's creative options and impact.
She says: “The digital world dominates every aspect of our lives and, despite everything and everyone, we love it. Because screens are portals that open up a thousand worlds, connecting us, entertaining us, informing us.
"But, as in all passionate stories, there is an anti-hero, an underdog: in communication, I believe it is Out of Home. But what can surprise us more than the glittering global access made possible by the digital world? The beauty, the awareness of space, the contextual experience of the senses. Those things that can make us exclaim O-OH!"
WOO CMO Richard Saturley says: "Creative effectiveness is one of the main themes of the Europe Forum and we could not have a better qualified or more inspiring guide to the subject than Anna. She is a true enthusiast for OOH and her presentation is sure to be one of the highlights of the Milan Europe Forum."
WOO Milan will be an unmissable opportunity to stay abreast of the developments transforming the global Out of Home industry.
The World Out of Home Organization is the only global Out of Home Association, working to promote and improve the OOH industry on behalf of its members.
To join all delegates heading to Milan to celebrate an industry on the move, WOO Milan registration is advised.
