Nakheel Malls, the retail arm of master developer Nakheel, has appointed Havas Middle East as their official PR Agency of record to lead communication efforts across the UAE.
As Dubai’s biggest and longest-standing retail developer, Nakheel Malls’ portfolio of assets that Havas Middle East’s scope covers include shopping malls such as Nakheel Mall, Ibn Battuta and Dragon Mart, to destinations such as The Pointe, Club Vista Mare and upcoming launches such as Palm West Beach, The Palm Fountain, and The View.
Vanessa Hinton, General Manager, Marketing, Nakheel Malls said: “We are delighted to partner with Havas Middle East, a strong player in the PR and Communications landscape in the region and look forward to the exciting announcements and launches we have planned for Nakheel Malls’ portfolio of retail assets. Our alliance with Havas Middle East comes at a time when Nakheel Malls is building awareness in the market with regards to our expansive retail experiences and distinct portfolio of iconic lifestyle, shopping, dining and entertainment destinations across Dubai.
Dana Tahir, General Manager - PR, Havas Middle East said: “Our partnership with Nakheel Malls is an exciting one that builds upon our ever-growing portfolio of meaningful brands that place making a positive impact on people at the forefront of their business priorities, bolstered by strategic brand positioning that speaks to the market. This win underscores the high level of talent in both consumer and corporate communications offered by the Havas Middle East team and we look forward to our rewarding relationship with the Nakheel Malls team.”
Havas Middle East, the communications agency in the region best known for “creating meaningful connections between people and brands” through the ‘village’ model, aims to leverage its strategic media relationships to expand on Nakheel Malls’ already solid reputation in the market.
Havas Middle East was established in 2005 with its regional HQ in Dubai and offers a fully integrated public relations package including social and digital PR. While it has long been known as the region’s premier luxury, fashion and beauty agency, Havas has recently expanded its portfolio to include a diverse blue-chip set of clients that range from finance, FMCG, tech, oil & gas and retail to pharma and environment brands.
