Nissan Al Babtain and Horizon FCB Kuwait have witnessed a great feedback on the regional stage with their innovative campaign, earning them top honors at the Nissan Regional Awards with the ‘Defy Ordinary’ Award.
They redefined test driving through the ‘Test Drive, Test Life’ idea with an unparalleled test drive experience allowing prospective buyers to get a glimpse of what their future could look like as a Nissan driver.
With 45% conversion rate from test drive to purchase, it was important to come up with an idea that would drive consideration in this crucial car-buying moment. Hence, this collaborative effort between Horizon FCB and Nissan Al Babtain in Kuwait has redefined the concept of test drives, elevating them from mere vehicle assessments to immersive experiences.
The campaign used face-mapping technology to put test drivers into their very own movies, intertwining the act of test driving with nine different themed films that explored life’s possibilities.
The results resonated deeply with audiences, capturing their imaginations and inspiring them to embark on transformative journeys with Nissan.
With this prestigious accolade, Horizon FCB and Nissan Al Babtain in Kuwait solidified their position as trailblazers in the automotive marketing landscape, setting new standards of creative excellence and innovation for the automotive industry, all with the objective of creating the economic multiplier.
CREDITS:
Agency: Horizon FCB Kuwait
CEO: Mazen Jawad
Managing Director: Nadin Al Alami
Executive Creative Director: Mohamed Bareche
Associate Creative Director: Moataz Tarek
Art Director: Emile Makram
Account Executive: Ahmad Ibrahim
Director: Imad Khatoun
Executive Producer: Maissa Safya
Producer: Mireille Bou Khalil
Production house: Timeline Films
Client: Nissan Al Babtain
Sales and Marketing Director: Mohamed Dally
Brand Marketing Manager: Mohannad Yousef
