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Procter & Gamble (P&G), home of leading brands such as Pampers®, Tide®, Ariel® and Herbal Essences®, and Carrefour – which is owned and operated by Majid Al Futtaim in the UAE – have partnered to accelerate their commitment to sustainability by planting 26 forests within one year.
Launching on 26th September, customers will be encouraged to take the future of the earth into their own hands by purchasing P&G products from selected Carrefour stores across the UAE.
Coinciding with Climate Week, the collaboration between Carrefour and P&G aims to inspire a movement to guide, educate and call for sustained action when it comes to environmental consciousness. When spending AED 50 or more, customers will receive a raffle voucher/coupon with a QR code to plant a tree, giving them the opportunity to contribute to global conservation efforts as part of P&G’s #ForestforGood program in conjunction with Carrefour’s 26th Anniversary as a leading retailer in the region. The forestation campaign is available at 30 stores across the UAE, including branches in Mall of the Emirates, Ibn Battuta Mall and Dubai Festival City.
Mohamed Hamouda, VP P&G Gulf, said: “P&G is committed to actively protecting nature through our #ForestsForGood program. UAE businesses are in a unique position to lead efforts to improve our environment and engage consumers in the process. Our longstanding collaboration with Carrefour on its 26th anniversary here in the UAE offers both organisations an opportunity to demonstrate the power of brands to enact positive environmental change. We look forward to building on this coalition through future initiatives with trusted and mindful partners.”
Bernardo Perloiro, Chief Operations Officer of Carrefour UAE at Majid Al Futtaim Retail, said: “on our 26th Anniversary year, we hope to inspire future generations by calling for sustained action to truly build an environmental movement. This initiative is just the beginning, and we look forward to partnering with P&G to deliver long-lasting value through every experience with sustainable initiatives that have a measurable, positive impact on our surrounding communities and the world around us.”
This year, P&G has declared accelerated commitment to strengthen progress towards its global Ambition 2030 goals. So far, P&G #ForestsforGood has planted 5 forestation programs in the UAE and 11 more planted across Africa and Asia, with an additional 26 planned within the next year. P&G has also set a new ambition to achieve net zero greenhouse gas (GHG) emissions across its operations and supply chain, from raw material to retailer, by 2040 as well as interim 2030 goals to make meaningful progress this decade.
The joint initiative naturally aligns with the Dubai 2040 Urban Master Plan and green spaces program announced by the government earlier in 2021, which sets out to bring people together to create forests on the desert coastline of the UAE. It marks a major step for the region as two world-renowned brands play a key role in helping future generations understand the true value of partnership and join forces to create a sustainable future for all.
