Listen to the article
Following a competitive tender, Pikasso Italia has been awarded the exclusive mall DOOH advertising concession of Euroma2.
Euroma2 is the second mall of Rome and the fourth of Italy in terms of footfall. The elegance of its architecture and fittings and the wide offering of the 230 shops and 30 restaurants & coffee shops, make it a very special Lifestyle Mall destination, with a high average ticket thanks to the purchasing power of its visitors.
The DOOH mall advertising platform deployed inside Euroma2, consisting in 35 custom LED Digital screens of different types, creates a unique, world class immersive opportunity.
The Euroma2 platform is fitted with all the ultimate DOOH ad tech including a comprehensive audience measurement.
The Euroma2 DOOH Takeover is said to deliver a mind-blowing effect for brands with the possibility of implementing enthralling content, launchings in streaming combined or not with a one-site activation. It will also become the ideal platform for storytelling campaigns of brands that wish to engage with the public in an immersive manner, or to identify with Rome in their communication.
Antonio Vincenti CEO of Pikasso said: "We are delighted to announce the win of the first mall of Pikasso Italia that will give us the opportunity to deploy all our know-how in Mall & Retail OOH Advertising.
We are also honored to have been entrusted by Quantela to act as their exclusive advertising concessionaire of this fantastic DOOH Mall platform, to unleash its potential in terms of one of a kind engaging opportunity for advertisers.
We are looking forward with enthusiasm to delivering to Italian & International brands and agencies experiential Mall campaigns amplified by their instagrammable compelling appeal."
Pikasso Italia portfolio already includes the Milano Collection of large formats, which today consists of two Walls and two Rooftops located in major city traffic roads, distributed in the two areas north and south of Milan with respect to the center.
