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Commercial production company electriclime° has added Brazilian, Auckland-based filmmaker Fernando Hart to their director roster to be represented in the APAC and MENA regions.
Technically skilled and visually experimental, Fernando’s directing experience spans short films, TVCs, music videos and long-form television productions.
While also having given performances in the theatre and in front of the camera, his experience in the commercial industry was honed at agencies like True and Colenso BBDO, where he was Creative Group Head of Content.
As a director, Fernando has shot campaigns for several major brands, including Air New Zealand, Adidas, AJ Hackett and many more, and he’s at his happiest when working on projects that marry great visuals, powerful performances and matters of the heart.
“The quality of the work from electriclime° is incredible,” Fernando said. “Their films radiate a passion, respect and love for the work I strongly identify with. I can’t wait to start working with this amazing group of people.
“My style comes from a strong belief that form and function should work in harmony in every project. I am at my best when working on projects that combine great visuals with compelling performances.
“It’s about staying true to the original idea, delving into what emotionally moves and connects us - finding both the poetic and humorous side of any subject and then shaping a style that best brings that vision to life.
“Inspiration comes from staying open and sensitive to the world around me. It's a constant process of absorbing life and connecting it with ideas.
“It comes from appreciating exceptional work or just going about everyday life – spending time with my kids, surfing, or even sitting in traffic – the point is you never know where a great insight might come from; you can find it anywhere if you’re listening.
“So, for me, whether it is profound or trivial, every moment counts.”
