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Jasmine Loignon has been appointed by Publicis Groupe as Executive Creative Director for its luxury marketing agency Publicis Luxe.

The addition of Jasmine Loignon comes as Publicis Luxe rapidly strengthens its hold within the luxury creative industry. In the past few years, the creative collective has seen substantial growth in terms of talent, counting more than 140 creatives in Paris alone, and partnering with magnificent brands such as Cartier, Lancôme, Valentino Beauty, Mugler, YSL Beauty, and more. 

With over two decades in lifestyle, luxury, and fashion, Jasmine Loignon has built an unparalleled career. Her work includes redefining brand territories, directing global campaigns and crafting memorable experiences. Alongside the collective’s visionary teams, her arrival at Publicis Luxe is sure to further sharpen the reimagination of luxury. 

Jasmine Loignon will join the crew of Executive Creative Directors composed of Marie-Eve Schoettl, Aurelie de Villeneuve, and David Soussan.  

On joining Publicis Luxe, she says: “You need soul in your work, and I am incredibly fortunate to be joining a wildly talented collective who have both soul and craft deeply rooted in their DNA, from pixel to word, it runs deep.” 

In the past, Jasmine Loignon has led multicultural creative teams in Montréal, NY, Amsterdam, London, and Paris for agencies such as Sid Lee, Mother, and BETC Luxe.  

Some of her most recent iconic work includes launching Valentino Beauty’s Born in Roma, Chloe Nomad, YSL Beauty’s Libre, Black Opium, and Mon Paris. She was an integral part of Air France’s relaunch platform “France is in the Air”. Additionally, she headed the global brand re-launch for Absolut Vodka’s “Transform Today” Platform, a powerhouse global campaign for Coca Cola at the London Olympics “Move to the Beat” and was part of the Adidas iconic House Party Campaign.

As a filmmaker, Jasmine Loignon directed the music video of French/Japanese duo, “Tsunami” and Rita Ora’s “Bang”. She spearheaded the creative direction and show direction of Matthew Williams’ Givenchy AW21 Paris Fashion Show and directed his SS22 collection film. 

CEO of Publicis Luxe, Charles Georges-Picot, says, “Jasmine is joining a collective team of talents. The world we live in requires for our clients to address many different palettes of creativity. The era of über powerful creative leaders is gone. With Marie-Eve, Aurelie, and David, Jasmine will bring unique skills and expertise that complement the gang. I am truly honoured and happy to welcome Jasmine in the Publicis Luxe family.”