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Red Havas Group, the micronetwork of borderless merged media agencies, has announced the global launch of SWAY, an end-to-end influencer marketing service designed to help clients drive authentic, engaging and effective brand conversation through influencers.
SWAY by Red Havas works with PR, social and experiential marketing teams within the agency to develop creative social-first marketing campaigns with influencers that deliver tangible business impact. The practice’s conception globally is the result of increasing recognition of influencer marketing as a performance channel and encompasses centers of excellence in Australia, Asia, Europe, North America and the Middle East.
“More brands than ever before are adapting their broader strategy and communications to include significant influencer activity. Some even put influencer marketing front and center, recognizing them as a full-funnel marketing channel. It’s no longer about just a paid transaction. Brands are building long-term relationships with influencers who are advocating their messages and experience,” noted James Wright, Global CEO, Red Havas Group Global Chairman, Havas PR Global Collective.
“SWAY empowers us to leverage the technical prowess of the Red Havas network, combined with deep local understanding, to guarantee unparalleled influencer campaigns to our clients, both at a regional and worldwide scale. The role of influencers, particularly in the Middle East, holds paramount significance as they hold the ability to bridge connections and foster authentic engagement, establishing a profound impact on the audiences they reach,” explained Dana Tahir, Managing Director, Red Havas Middle East.
