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Saudi-based The Bold Group has appointed Saud Saadoun as the new General Manager for Bold Comms.

With 14 years of experience in the industry and a history of working with major clients such as Formula 1, NEOM, Riyad Bank, DGDA and Saudi Tourism Authority, Saud's appointment comes at a pivotal moment as the company embarks on the next phase of its journey.

Saud is said to bring a sharp strategic vision and a fresh perspective to the team, as his experience spans a diverse range of sectors, including finance, sports, culture, and technology, reflecting his ability to deliver impactful results for high-profile clients.

Under his leadership, Bold Comms will continue to champion "Bold Ideas that Work," ensuring that “innovative concepts are not just envisioned but executed with precision.”

In Saud’s words, “Being bold means not just challenging the norm but setting new standards. I’m eager to guide a team that reimagines what’s possible with every project.”

He envisions leading the advertising industry by “pioneering innovative, digital-first strategies that leverage emerging technologies to exceed client objectives.”