Saudi Ad School opens doors in Riyadh
Posted on 2023 Sep,13  | By ArabAd's staff

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Cairo ad school’s founder Enas Rashwan has announced having successfully established the Saudi Ad School in Riyadh, Saudi Arabia.

Enas Rashwan, the Founder and President of Saudi Ad School(SAS) and Cairo Ad School (CAS), is a seasoned professional with nearly 18+ years of experience in the advertising and communications industry.

Enas founded Cairo Ad School in 2013 to address a significant gap in specialized education and training for industry creatives in her region. The school, the first of its kind in the Middle East, has since become a hub for creative talent, fostering innovation and pushing the boundaries of what is possible in advertising.

Under Enas's leadership, Cairo Ad School has achieved numerous international awards for its students, marking the first time Egyptian young talent has been recognized on a global scale. She has graduated over 6000 creatives, trained teams from more than 40 companies, and provided over 12,000 hours of specialized advertising education. Her efforts have resulted in the hiring of over 2000 of her school's graduates, and she has facilitated numerous fruitful collaborations between companies.

This achievement alone speaks volumes about Enas's commitment to nurturing and promoting talent, and her ability to put Arab creatives on the global advertising map.

Today, at the forefront of transforming the advertising & communications landscape in Saudi Arabia, Saudi Ad School aims to empower the next generation of Saudi advertising professionals.

The school’s mission is to provide comprehensive and industry-focused training programs that equip the industry’s talents with the skills, knowledge, and mindset needed to excel in the real world of the advertising industry. With a strong emphasis on creativity, innovation, and cultural understanding, Saudi Ad School strives to provide aspiring creative talents from Saudi Arabia with an exceptional platform to learn, develop their skills, and make a substantial impact in the advertising industry while aligning with the ambitious goals of the kingdom’s Vision 2030.

One thing is sure, SAS is not your average educational institution. With state-of-the-art facilities, cutting-edge technology, and a curriculum that's constantly evolving with industry trends, students are certain to stay one step ahead of the game.

Enas has extended an invitation to all industry achievers to partner with SAS and “join forces to achieve our common goals."

She adds: “My personal journey alongside the Saudi Ad School serves as tangible evidence of my unwavering dedication to fostering creativity and innovation, national and internationally. It fills me with immense pride to be part of such an incredible voyage, and I eagerly anticipate witnessing the continuous growth and prosperity of SAS.”

The ultimate objective of the school’s founder is to establish SAS as the leading institution in the region for advertising education where industry stakeholders can find and learn what they require to thrive in their business. Saudi Ad School aspires to be a catalyst for growth and innovation, shaping the future of the advertising industry in Saudi Arabia and beyond.