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The inaugural edition of the Saudi Signage Expo, the largest in the Middle East for the digital, print, graphics and imaging industries, opens its doors from 5-7 March 2024 at the Riyadh International Convention & Exhibition Centre.
The event brings together key decision makers from the sectors behind the rapid growth of the signage industry in Saudi Arabia, including retail, entertainment, hospitality, commercial and real estate, boosted by the growing demand for signage within mega and giga projects.
The opening of Saudi Signage Expo builds on the tremendous opportunities coming out of Saudi Arabia’s digital signage industry, which is forecasted to grow more than 75% to $492 million by 2027. Additionally, the Kingdom’s outdoor advertising market is predicted to be worth $360 million by 2025. (Source: 360iResearch)
“As the Kingdom undergoes a profound transformation across various sectors, the signage industry has emerged as a powerful tool to enhance communication, engage audiences and revolutionize the advertising landscape. At Saudi Signage Expo visitors will have a chance to experience first-hand the latest technologies, best practices and innovative strategies that are driving the market forward,” said Muhammed Kazi, Vice President – Construction at dmg events, organizers of Saudi Signage Expo.
The three-day event serves as a crucial meeting point for the digital, print, graphics and imaging industries.
Local and international participation
Saudi Signage Expo marks its first edition this year with the participation of many prominent industry players, three of who have been confirmed as exhibitors and Founding Partners. These include Blue Rhine, CMYK Print Solutions and HP KSA. Flex-Europa Middle East and Fujifilm Middle East are among other renowned names exhibiting at the event.
Based in the UAE, Blue Rhine is a leading manufacturer and distributor of premium signage, advertising and LED solutions. From intuitive signage boards to interactive screens and bright LED displays, the company showcases its array of products at the event.
CMYK Print Solutions from Egypt, a supplier of digital printing solutions including wide & super-wide format printing machines, ink and media, is set to bring its innovative textile printing and signage solutions to the event.
Additionally, HP showcases its latest large format printing technologies, including an advanced range of printers and solutions suitable for signage, retail, décor and commercial applications.
“HP's participation in the Saudi Signage Expo reflects our dedication to being at the forefront of technological advancements in digital printing, signage and sustainability decor. This event is a platform for us to demonstrate our innovative solutions and how they align with the region's evolving development landscape. It's an opportunity to connect with our customers, understand their needs, and showcase how HP's technologies can help businesses grow,” said Abdallah Aoude, Large Format Production Middle East & Africa Lead, HP.
Over 100 companies will be exhibiting at Saudi Signage Expo across six key sectors, including large format printing, signage, graphics, imaging, digital marketing, and gifts & promotional materials. These companies hail from over 10 countries, including Belgium, Egypt, Oman, Portugal, Qatar, Saudi Arabia, South Korea, the UAE, Türkiye and China.
Exclusively curated content by the industry for the industry
Saudi Signage Expo hosts an educational content programme which features over 15 sessions and more than 25 speakers. The Hala Chats are specially curated in association with the nine-member Advisory Board, who are experts and leaders in the signage landscape in Saudi Arabia.
The advisory board comprises Abdulaziz Alosime, Advisor & General Director of Customer Experience, Riyadh Municipality; Abdullah AlGhamedi, Founder & Chairman, Saudi CX Association; Abdullah Aoude, Large Format Production Middle East and Africa Lead, HP; Eyad Zarea, Head of Paid Media, NEOM; Giles Clement, Senior Director - Design, Red Sea Global; Hadi Balaa, Group Business Director, Al Arabia; Omar Reda, Creative Director, Havas; Saif Jarad, Founder & CEO, Chain Reaction; and Simon P. Ekers, Wayfinding & Signages Consultant, Riyadh Airports.
“Signage provides brand exposure and aids people in navigation. However, sustainability becomes a challenge when you are aiming to create a luxurious experience through signage. Red Sea Global is looking into local Saudi Arabian designers and artists to support this. I look forward to seeing how the Saudi Signage Expo brings such artists and artistic elements to elevate the event,” said Giles Clement.
Saudi Signage Expo is supported by Gold Sponsor, Vision and Creativity Modern Trading Company; Silver Sponsor, Alem Slassel Trading and Agency Partner, Chain Reaction.
