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Snap introduces AR Enterprise Services (ARES), a new enterprise solution to enable businesses to integrate Snap's Augmented Reality (AR) into their owned and operated channels with ease and at scale. Through this offering, consumers are set to enjoy immersive and personalized experiences with their favorite brands, with a suite of advanced tools designed to increase confidence in their purchases.
ARES’ inaugural offering is for retail, and among the first group of customers are Goodr, Princess Polly, and Gobi Cashmere. Each of these companies have been using various products from Fit Finder to AR Try-On, which are features that make up our new Shopping Suite.
“Over the last decade, we've been hard at work bringing fun and personal AR experiences to Snapchatters. In the next decade, we’re excited to take our world-class AR technology to businesses' websites, apps, and even into their physical locations,” said Jill Popelka, Head of AR Enterprise Services of Snap Inc. “We look forward to making the shopping experience more delightful for consumers and transforming businesses around the world with AR Enterprise Services.”
In MENA, Snapchatters continue to adopt AR in various aspects of their lives whether it’s in fashion and beauty, entertainment, sports or even culture. In markets like Saudi Arabia and UAE, interacting with products that have AR experiences leads to a 94% higher conversion rate.
While an average of 80% of consumers expect and desire to use AR as a practical "tool" in their everyday lives and 85% of our MENA daily users interact with lenses every day.
