• 
• 
• 

Sony Middle East & Africa (MEA) has launched Alpha Femme in Kuwait, in collaboration with AAB World, marking a significant step in empowering female content creators to fulfil their creative ambitions.

The workshops were held in Kuwait from 27 October to 1 November, featuring over 50 prominent female content creators from across the region and beyond, discussing their craft – from food photography to film-making and fine arts at Symphony Mall, Salmiya, AAB World Academy, in Kuwait City.

True to its legacy of celebrating creativity, inspiration, and the incredible talent of women in photography and cinematography, Alpha Femme hosted celebrated female content creators, including Zainab Alkhayat and Meera Fathima to name a few.

Zainab, a Saudi specialist in capturing the essence of weddings and creating breathtaking wedding films, conducted a workshop on mastering beauty shots for wedding cinematography.

Renowned food stylist and photographer based in Dubai, Meera, conducted a workshop on the basics of food styling providing a comprehensive overview of layering, arranging and styling to build a delicious culinary presentation. Other topics of discussion also included filmmaking and how to translate one’s ideas into tangible and artistic vision.

Jobin Joejoe, Managing Director at Sony Middle East & Africa, said, “The Alpha Femme series in Kuwait was a platform that brought together leading female content creators to share their knowledge and expertise with aspiring creators. This initiative highlights Sony’s ongoing commitment to empowering female content creators and providing opportunities for them to grow. We recognized the growing need for female-centric workshops in the region, and the overwhelming response we received demonstrates how much support there is for women pursuing creative careers. Alpha Femme is just the beginning, and we plan to host more initiatives like this to help women hone their craft, connect with industry leaders, and pursue their creative passions.”

Following the success of the workshops, Sony plans to conduct at least one workshop each month to support women on their creative journeys fueling creativity, inspiration and talent.