Listen to the article
Consumer intelligence platform Talkwalker, announced the launch of Forecasting, an industry first in predictable analytics that enables brands to foresee changes in consumer behavior and identify new trends before they happen.
Forecasting allows brands to predict how topics, trends, and campaigns will change over 90 days, allowing them to quickly adapt their communications to be more impactful. This will enable brands to be less reactive and more proactive - ensuring their strategies are efficient and profitable.
“Imagine how powerful your business would be if you already knew what will be trending next month,” said Lokdeep Singh, Talkwalker Chief Product & Technology Officer. “You’d be able to create more engaging campaigns, develop timely products that meet clients' needs, and deliver more personalized customer experiences. And that’s just what Forecasting brings.
It’s a game-changer that will help our clients when planning their business strategies, arming them with future insights based on past consumer trends. This is just the start of what we plan to do with predictive analytics. Our mission is to steer businesses toward making data-driven business decisions that’ll drive sales and revenue, based on the data of yesterday, today, and tomorrow, powered by our Blue Silk AI technology.”
Talkwalker has been the first to introduce visual analytics and AI-powered sentiment analysis, which have now become industry standards. Predictive consumer intelligence will be the next standard, enabling brands to build business strategies not just on current consumer trends, but the trends of the future. This will revolutionize businesses, as they deliver products that consumers want, before they know they want them.
Talkwalker’s continued focus on artificial intelligence innovation has allowed this pioneering development. With over 12 years of development, Blue Silk AI provides users with the latest consumer intelligence analytics, enabling cleaner data, and richer insights, with a solution tailored for each client.
