The only global creative award judged by the press goes ahead with its €100 “early bird” discount until August 31st.
As they face rocky economic times in the months ahead, the press and the advertising industry need each other more than ever. The press benefits from advertising revenue, while giving brands a platform for their paid and earned messages.
Epica allows the press to celebrate creativity – so the organisers felt it was essential that the competition, which covers advertising, design, PR and digital, went ahead in an effort to thrive and survive despite the crisis. The international jury of editors and senior reporters from titles such Adweek, Campaign, Creative Review, Horizont, ArabAd, Stratégies and Shots are all on board, as announced in the press statement.
From July 1 to August 3, there’s an early bird discount of €100 offered to first comers. Entries will close on October 31, but the period may be extended if the organisers decide to hold an online-only jury. The date of the ceremony has yet to be confirmed.
At the request of jury members, the organisers introduced a free-to-enter category for campaigns relating to the COVID-19 pandemic. All proceeds from this category will be donated to the NGO 'Médecins Sans Frontières' (Doctors Without Borders).
Epica Awards editorial director Mark Tungate commented: “We know this is going to be a tough year. Agencies are suffering. But it’s also true that there has been an explosion of creativity as governments and brands communicate messages concerning health and safety, support and solidarity. The journalists on our jury are keen to honour this work as well as the other great work from the preceding months.”
They’re also keen to write about it, reinforcing Epica’s natural PR advantage.
Creativity is working harder than ever. Let’s spread the news.
