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SHAREit Group, a global internet technology company, has released a new market report on App sharing and mobile gaming behaviour in MENA during Eid Al Fitr.
The data explores the types of mobile apps and games that have gained popularity amongst people of all ages and how this will drive market growth across the MENA region.
MENA’s Peer-to-Peer App sharing behaviour during Eid
Arunabh Madhur, Regional VP & Head Business EMEA at SHAREit said: “Eid is one of the biggest festive seasons in the MENA region and provides marketers with a great opportunity to grow their business through marketing campaigns. Being the No.1 file sharing app in the emerging markets, SHAREit analyzed its app's heightened sharing trends during Eid in the MENA region and presented its first ever app sharing insights report.”
“SHAREit has achieved massive growth globally and the strategy for the new fiscal year is in line with the last year. Leveraging the file sharing feature, huge user base and strong position as a trusted source of referrals in communities, SHAREit influences the app sharing behaviour of its users via recommendations and suggestions, and encourages them to share more apps in their network, driving user acquisition for mobile app based businesses, ’’ added Arunabh.
As people celebrate the festive season by sending and receiving warm wishes, a sharp spike in social and communication apps was witnessed in all the countries. There was a 30% increase in sharing of social apps in Saudi Arabia. Working hours are reduced during Ramadan and as people move back to work thereafter, a surge in tools and productivity apps were seen in some of the countries.
Shopping and lifestyle purchases soared across the whole region, as users sprinted to online stores to buy not only for themselves but also for gifting purposes. There was a 42% increase in sharing of shopping apps in Qatar.
MENA’s Peer-to-Peer game app sharing behaviour during Eid
Mrwan Gharzeddine, Country Director for MENA at SHAREit said: “The future of app sharing and gaming in the MENA region is tremendously exciting. Factors such as expansion of gaming industry, rising consumer spend on mobile games, increase in number of mobile game users, surging ownership of smartphones and high internet penetration rate are driving the growth in the mobile gaming industry, especially during holiday periods such as Eid. With mobile gaming poised for huge progress, SHAREit offers a promising opportunity to fuel the transformation of digital lifestyle by working with gaming apps across the region.”
The company's latest report by on peer-to-peer gaming app sharing trends highlights how millions of SHAREit users in MENA shared more gaming apps than ever during Eid last year, plunging mobile gaming into mainstream entertainment. There was a 30% increase in sharing of strategy game apps in Saudi Arabia and 120% increase in sharing of card games in Qatar.
Midcore and hardcore gamers flocked to action games to enjoy and celebrate the holidays – with 57% increase in Morocco , 36% in Egypt and 32% in Algeria. Arcade games also reached a crescendo, with the highest number of users in Morocco (39%), Kuwait (32%) and Qatar (25%) followed by Egypt (24%), Saudi Arabia (23%), Algeria (21%) and Oman (13%) enjoying the social interaction and the community element of the games.
A tad lower than action and arcade, casual games seemed to be the flavour of the season in Morocco (40%), Qatar (21%), Egypt (16%), Algeria (12%) and Saudi Arabia (11%) as a ticket to unwind during the holidays.
