Twitter’s global market share grows by 55% in 2022 while Facebook loses 12%
Posted on 2022 Nov,11

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Social media giant Twitter has recently recorded a gradual increase in its market share, with Elon Musk's acquisition of the company emerging as a critical catalyst. While Twitter is registering positive growth, Meta Platform’s Facebook is witnessing a plunge in its share.

In particular, data compiled and calculated by Finbold on November 8 indicates that Twitter's market share has surged by 55.86% in 2022.

On the other hand, Facebook's share plunged by 11.86% between January and November 2022. The market share value accounts for desktop and mobile devices worldwide.

A breakdown of the market share indicates that Facebook began the year at 76.85%, the platform's highest percentage in 2022, while in November, the value stood at 67.73%. Elsewhere, in January, Twitter had a market share of 7.16%, while as of November, the figure stood at 11.16%. 


Musk’s influence 

The report highlighted the possible influence of Musk in improving Twitter's market dominance overall.

According to the research report: "Based on the market share data across the year, it can be assumed that Musk has influenced the numbers; for instance, the share spiked around May when the deal was first announced but appeared to plunge after he initially backed out."

Furthermore, the report acknowledges Twitter's previous struggles to sustain a stable user base, noting that: "In general, the growing market share is a welcomed development considering that a recent report signaled challenging times for Twitter for losing its most active users. Notably, this factor was among the critical areas of focus for Musk after taking over."

For Twitter and Facebook to sustain their market share, the companies will need to focus more on attracting users while keeping an eye on the growing competition.


Highest grossing social app


TikTok now ranks among the social media apps generating the highest revenue, building on its recent global success. TikTok’s revenue also highlights the app's position as a critical competitor to established social media companies.

In particular, data compiled by Finbold on October 27 indicates that in September 2022, TikTok generated $2.5 million daily on Android and iPhone devices worldwide, excluding the iPad. The value translates to an hourly revenue of about $104,000. During the month, the social media platform recorded a cumulative revenue of $75.8 million.

Notably, TikTok recorded the highest revenue among social media platforms, with the value for Google Play Store standing at $35.14 million to emerge second overall behind the dating app Tinder, which had $37.58 million.

Other leading apps by revenue generated on Google Play include Honor of Kings ($24.05 million), Candy CrushSaga ($21.1 million), Puzzle & Dragons ($20.84 million), Disney+ ($19.01 million), Game for Peace ($17.87 million), Genshin Impact ($17.03 million), Monster Strike ($16.34 million), and Tencent Video ($15.43 million).

On the Apple App Store, TikTok's revenue also emerged second at $40.66 million behind the gaming app Coin Master, which had $47.96 million. Additionally, other top revenue-generating apps on App Store include Candy CrushSaga ($38.67 million), Roblox ($18.26 million), Royal Match ($12.36 million), Garena FreeFire: 5th Anniv. ($12.02 million), Pokémon GO ($11.19 million), Tinder ($10.55 million), Evony ($10.43 million), and PUBG MOBILE ($9.97 million).


TikTok’s model drives revenue growth  

The report pointed out some key drivers that propelled TikTok to rank among apps with the highest revenue. According to the research report: "The growth of TikTok has birthed a cultural economy containing influencers and marketing agencies dedicated to the platform, with the initiatives central to the app's impressive revenue in a highly competitive social media scene. TikTok has sustained an upper hand thanks to its main selling point of built-in recording and editing capabilities. The features make it convenient for content creators to quickly record, edit, and share videos."

Overall, TikTok's success has pushed other social media companies to emulate its success. Notably, other apps are cloning popular TikTok features to attract new demographics.