On June 15, the judging of entries of one of the largest creative events in Europe, XII International advertising festival White Square, which this year takes place online, was launched. In total, 937 entries from agencies from 31 countries of the world applied for festival awards. Along with regular participants from Russia, Belarus, Ukraine, Lithuania, Latvia, Estonia, Georgia, Armenia, Azerbaijan, Kazakhstan, Uzbekistan, Poland, Hungary, Romania, Bulgaria, the Netherlands, Italy, Spain, France, Portugal, Sweden, Israel, the United Arab Emirates, despite the ongoing global corona crisis there are submissions from agencies from China, India, Brazil, Chile, Colombia, Peru, and Argentina.
The judging process will take place in two stages: from June 15 to 22 preselection of the works will take place, and on June 24-26 in the format of online conferences with live discussion of works jury sessions will be held. The Chairmen who will lead the work of their jury teams are honored masters of the industry of communications, branding, marketing, digital, media, who have collected many prestigious industrial awards and extensive judging experience at leading international creativity festivals:
Creative Jury Chairman: Evgeny Primachenko, Creaative Director at Wieden+Kennedy Amsterdam;
Branding Jury Chairman: Mário Mandacaru, Creative Partner at A Equipa, Portugal;
Digital Jury Chairman: Marko Edfelt, Partner & Board Member at Drama Queen, Finland;
Marketing Jury Chairman: Alexander Papkov, Technology Director at Media Direction Group, Russia;
Change for Good Jury Chairman: Mihail Perlovsky, Creative Director at ANYBODYHOME, Russia.
On June 29, short lists in contest categories Creativity, Branding, Marketing, Creative Effectiveness, Media, Digital, Change for Good will be published on the official website of the festival. Holders of gold, silver, bronze awards, as well as White Square 2020 Grand Prix will be announced at awards ceremony on July 9, which will be broadcasted live all over the world.
This year two special jury line-ups will work at White Square international festival: Mass Media jury and a line-up of Young Creators jury. Traditionally, mass media jury plays significant role evaluating the contests from the point of view of the journalists.
Mass Media Jury Chairman: Ghada Azzi, Managing Editor at ArabAd, Lebanon;
Young Creators Contest Jury Chairman: Victoria Efimova, PR-Director & Co-founder littleMORE, Bielarus;
The organizers prepared a wide-ranging business program that will be broadcasted online for two days – July 7 and 8 – and will include more than 80 master classes, as well as discussion panels, in which headliners will talk about current trends, innovative insights and creative ideas in the field of communications, advertising, marketing, branding, media, reflecting the changing market realities. Among the headliners are Edson Athayde, CEO & CCO at FCB Lisboa, Portugal; Tijmen Mulder, Co-founder at Robot Kittens, The Netherlands; Anna Lukanina, Managing Partner at Depot, Russia; Francesc Moreto, Designer at Interbrand Madrid, Spain; Julia Dovlatova, Executive Creative Director at Geometry Prague, Czech Republic; Folker Wrage, CEO at Leavingstone, Georgia / Switzerland; Andrey Dligach, Head of Advanter Group, Ukraine; Dorottya Toth, Senior Copywriter at DDB Budapest, Hungary, representatives of China Advertising Association and many more.
Everyone who is interested to broaden their expertise in the world of marketing, creativity and branding are welcomed to take part. Registration to participation in White Square business program is open online via the official website .
