White Square International Festival of Creativity has announced the CREATIVE JURY and the CRAFT JURY line-ups.
In 2024, White Square Festival's entries will be evaluated by six international jury line-ups, represented by communication industry professionals from more than 45 countries, winners of numerous awards in the field of creativity, as well as experienced jury members of leading international festivals.
The jury line-ups in accordance with their personal competencies will evaluate Creative, Branding, Marketing Services, Marketing Effectiveness, Media, Digital, Craft, Mass Media Contests - 243 nominations in total, which cover the whole spectrum of marketing, communications, branding and creative industries.
Grand Prix of the Festival will be traditionally determined by the Grand Jury, which will be represented by the chairmen of all jury line-ups. The high level of judging, professional competence and impartiality in the evaluation of entries are one of the strongest aspects of White Square Festival.
The CREATIVE JURY panel will evaluate projects in the CREATIVE CONTEST: 69 nominations in Film, Print, Radio & Audio, Outdoor, Integrated, Branded Content & Entertainment, Creative Use of Media, as well as in the new Film. Sectors, Print. Sectors, Outdoor. Sectors. The main criteria for evaluating entries are the creative idea and its realization. In some contests one of the key criteria is the efficiency of creative solutions.
The CRAFT JURY will evaluate projects in Film Craft, Print & Outdoor Craft и Excellence In Radio & Audio categories. Projects submitted in the CRAFT CONTEST are evaluated in terms of the realization of the idea: the craftsmanship of the projects, the level of production, and how technical and production/post-production skills improved the realization of the idea.
The call for entries is open and will end on May 3, with discounted participation fees available until March 31.
Entries can be submitted online by uploading them to the Festival's website.
The winning entries of White Square Festival 2024 will be showcased in numerous industry media outlets around the world, helping to promote agencies and the best campaigns coming out of the international creative community.
