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Following the successful APAC Regional Forum that recently took place in Bali Indonesia, this month the World Out of Home Organization (WOO) has signed up another eight organizations, from Africa, Europe, Asia, the USA and Australasia.
Four of the new members are international or national media owners, three are OOH service providers/suppliers and one is a national OOH association.
The new members are:
Alliance Media --- international media owner, South Africa
The Trade Desk --- OOH service provider/supplier, Singapore
Go2Digital --- national media owner, Croatia
Certeq --- OOH service provider/supplier, Australia
Chicilon Media Company --- national media owner, Vietnam
OOHClub --- national OOH Association, Vietnam
Domedia --- OOH service provider/supplier, USA
Bravo Media --- national media owner, Hong Kong
WOO is now gaining an increasing number of new members from emerging markets, especially in Africa and Asia.
Alliance Media is one of the largest OOH companies in Africa with the widest coverage on the African continent, and the addition of two Vietnamese organisations, plus members from Singapore and Hong Kong, demonstrates the growth of OOH in Asia.
The Trade Desk has created an independent omnichannel media buying platform designed for the open internet, dedicated to transparency and impartiality.
WOO Chief Operating Officer Mark Flys says: “We are delighted to see such a wide range of new members joining us from across the world and all sectors of the OOH marketplace. By working together through WOO we can combine to build the power and reach of the medium even further.”
WOO will continue its work in emerging markets with its first in-person Africa Regional Forum in Cape Town, South Africa, from March 11-13 2024.
