XELEMENT welcomes Diogo Borges as new ECD
Posted on 2024 Jan,29

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XELEMENT, the renowned Saudi-based independent agency has appointed Diogo Borges as Executive Creative Director. 

This appointment comes at a pivotal moment, following the agency’s recent accolade added to its track record, striking Gold at the MENA Effie Awards. 

With over 22 years of creative experience, Borges’s journey is also marked by a suite of awards that include Cannes, D&AD, One Show, and Clio.

XELEMENT CEO, Amro Aboonoq, stated: “Diogo’s arrival at XELEMENT is a humble yet powerful stride towards enhancing the success stories we create. It’s about bringing a new dimension to our already strong team. His global perspective, paired with our proven track record, paves the way for what we can dream and achieve next.”

As a full-service media agency, staying true to its purpose of “Creating Powerful Success Stories,” XELEMENT says firmly believing in the power of quiet strength and the impact of well-crafted strategies. Its comprehensive services – spanning creative endeavors, strategic marketing, and branding, to media buying and consultancy – are a testament “to our ability to deliver results that resonate,” reads the press statement.

With Borges now part of the team, “we’re not just looking to maintain our standards; we’re aiming to surpass them.” 

His international experience, combined with the agency’s deep understanding of the local market, sets the stage for XELEMENT to craft even more impactful success stories.

The recent award win was a significant milestone for XELEMENT, but with Diogo Borges on board, the agency is sure to stand at the threshold of an exciting new era.