e& enterprise, the digital transformation arm of e&, has launched "Infinite Digital Potential. Realised.”, a campaign that underscores the brand’s commitment to empowering businesses to unlock their full digital potential.
Salvador Anglada, CEO, e& enterprise, said: “Our ‘Infinite Digital Potential. Realised.’ campaign demonstrates how we are empowering enterprises to successfully navigate their digital transformation journeys and turn their vision into reality with advanced, secure end-to-end solutions. It’s a blueprint for how our clients and partners can thrive in the digital age by leveraging e& enterprise's comprehensive digital solutions, consulting expertise, and industry-agnostic approach. Together, we can drive transformation by optimising operational efficiencies, deliver outstanding customer engagement, and enhance data-driven decision-making.”
e& enterprise's new campaign follows a pivotal shift in the company's business strategy.
The transformation began years ago with the creation of Etisalat Digital, which has since evolved into e& enterprise.
Transitioning from a vertical-oriented focus on Cloud, IoT, AI, and cybersecurity to becoming an end-to-end tailored solution provider, e& enterprise has successfully differentiated itself from its telco roots and positioned itself among industry leaders like Accenture, Core42, and Tech Mahindra.
The ‘Infinite Digital Potential. Realised.’ campaign will unfold over the coming months through three distinct phases, each designed to showcase the company's expertise and the transformative power of its digital solutions.
The first phase highlights e& enterprise's positioning, capabilities, and expertise as an end-to-end digital solutions provider, setting the stage for its role as a trusted partner in digital transformation.
In the second phase, e& enterprise will bring its solutions to life by sharing innovative reports and eBooks filled with valuable, actionable insights. These resources will demonstrate how the company helps executives achieve their transformational visions and drive their businesses forward.
The third and final phase will feature compelling testimonials from clients, showcasing their success stories of maximising digital potential through e& enterprise’s tailored solutions. These real-world examples will underscore the tangible benefits and transformative impact of e& enterprise’s offerings.
Developed in collaboration with global creative agency Saatchi and Saatchi, the campaign signifies e& enterprise’s bold new vision for the brand.
The initial work includes dynamic visuals, corporate films, and powerful messaging designed to resonate across multiple platforms, from digital and social media to out-of-home advertising and prominent media publications.
"The 'Infinite Digital Potential. Realised.' is an open invitation to all visionary minds — the developers, technologists, engineers, and business leaders of the world — to explore the limitless possibilities of digital transformation and to achieve the unimaginable together," said Ramzi Sleiman of Saatchi & Saatchi ME.
To ensure maximum reach and impact, the media strategy was developed in partnership with Initiative, part of IPG.
The campaign will target key markets, including the UAE, and Saudi Arabia.
