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The Art of Shaving New York has recently expanded into the Lebanese market with the opening of the brand’s first store and Barber Spa in the heart of Ashrafieh, Beirut.

For 22 years, The Art of Shaving has been a creator and purveyor of the finest shaving and grooming products, rooted in unique, multisensorial experiences. The Art of Shaving is considered one of the world’s leading premium grooming brands with its trademarked “The 4 Elements of the Perfect Shave” – Prepare, Lather Up!, Shave, and Moisturize -, essential oils based grooming products that are organic and 100% natural, high-end shaving instruments, Barber Spas, and global retail operations. The brand aims to induct discerning men into the “Brotherhood of Shaving”, a mission to help men elevate grooming from an act to a cherished ritual. It is the “Ultimate Male Grooming Experience for Men”. Today, The Art of Shaving serves as a destination for one-on-one consultation and education, where men can get answers for any grooming question they may have from expert Shave Consultants and Master Barbers.