News In Brief
- UAE Brands are prioritising AI but lack the right execution skills
- Snap celebrates its great role in the GCC culture through new campaign
- Biscotto spreads spread kindness and flavor in new OOH campaign ArabAd's staff
- ‿ and us becomes ADC’s most-awarded agency in MENA for 2024
- Orchard Clips new Archive Services turns audiovisual archives into an invaluable resource
- dentsu Sports International (DSI) launched in MENA, with HQ in Riyadh
- AI-powered digital marketing platform, Grower, is launched
- Unilever named Creative Marketer of the Year at Cannes Lions 2024
- Havas acquires Liquid to enhance ecommerce, retail media capabilities
- GfK’s Consumer Outlook Report 2024 reveals key insights into UAE consumer behavior and priorities
- Current Global MENAT appoints Senior Director to accelerate agency’s growth
- TikTok boosts overall business impact for Kraft Foods in Saudi Arabia