News In Brief
- MENA Digital Awards hands Raja Trad the 'Life Achievement Award'
- Saudi Ad School joins Athar Festival as its educational partner ArabAd's staff
- Core42 and Publicis Groupe Middle East partner to advance Generative AI for the regional marketing industry
- TASAWAR by Snap, the AR exhibition that is redefining Saudi fashion
- Portuguese video from Monção earns people’s vote as the World’s Best Tourism Film
- The One Club names 10 in Middle East & Africa to Next Creative Leaders jury
- LED leader Absen Group retains Out of Home Capital in global advisory role
- Pikasso's DOOH to incorporate Location Media Xchange’s Programmatic SSP
- Carat and Oktopus Group enter partnership to expand presence in Pakistan
- TBWA\RAAD and Core42 join forces to enhance creative expression in the Arab world through AI innovation
- We Are Social's innovation arm .XYZ expands its offering under new leadership
- Athar Festival and Publicis Groupe ME introduce a women’s empowerment programme dubbed 'Maheerah'