Listen to the article
Sahara Centre, one of the renowned shopping destinations in the UAE, has recently scooped its second consecutive award at the 2023 MENA Shopping Centre and Retailer Awards.
The Middle East Council of Shopping Centres & Retailers (MECS+R) Awards Program has been designed to recognize excellence, innovation and creativity within MENA's Retail Real Estate Industry honoring outstanding achievement in retail, service, marketing, social media and design and development of retail properties and stores.
The awards ceremony saw Sahara Centre clinching two accolades for its outstanding "Take Off In Style" campaign.
In both the Digital /Social Media, as well as the Advertising categories, Sahara Centre's strategy has once more etched a deep-rooted imprint on the retail communications landscape.
This recognition serves as a testament to the Centre's remarkable strategic prowess of its marketing team, as the campaign adeptly melded digital native PR with vibrant social media engagement.
Pierre Semaan, Marketing Manager at Sahara Centre, expressed his delight, stating, "Winning these awards for the second year in a row is a testament to the unwavering efforts of our resilient and strategic marketing team. It reflects our commitment to creating innovative and compelling marketing campaigns that continue to captivate our community."
Sahara Centre remains steadfast in its mission to set new standards for excellence and innovation, and these two consecutive awards reinforces its position as a leader in the region.
