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NielsenIQ Retail Spend Barometer highlights UAE and KSA's retail trends within the FMCG & T&D space
Consumption still recovering – is there an opportunity to accelerate the growth?
Ramadan in Numbers: Unpacking Key Viewership, Streaming and Advertising Insights
Elie Aoun
Elie Aoun, ex-IPSOS Media CEO, has been invited by ArabAd to be a regular contributor and share his expert opinion. Aoun will be unpacking timely topics in media and advertising …
Ogilvy One takes a new distinct and strategic role
Data transparency reignites Gen Z advertisers
Edward Siavo
Carat MENA hires new Data & Technology Partnership Lead
Is ‘Attention’ Getting Your Attention?
Arpit Saxena, OMG
AppsFlyer unveils measurement, analytics and data clean room support for ChatGPT plugins
Twitter’s global market share grows by 55% in 2022 while Facebook loses 12%
Magazines and News Mobile apps track their users more than any other app
Media and marketing industry among most breached: what does that say about your boss’s passwords?
Building a Cyber Security Strategy for Marketers
Radmila Blazheska & Eleanor Barlow
Majority of UAE-based businesses increasingly adopting data strategy for an effective hybrid workforce
