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Magazines and News outlets have devised a way to reach their target market by creating apps.
Data from BanklessTimes.com reveals that mobile apps of news and magazines had the biggest amount of trackers as of February 2022. The findings were from research done on various categories of mobile apps.
The Magazine app has two first-party trackers and 26 third-party trackers. Thus, magazine apps have the most trackers compared to other app categories evaluated.
"First-party data trackers can track user activity and keep information locally on the visited app," says BanklessTimes CEO, Jonathan Merry. He adds that, third-party data trackers send user info to firms and other external parties. Thus, giving them an edge in targeted advertising.
The examined mobile apps had the potential to use 12 third-party trackers on average. Yet, social media apps had the potential to use only four third-party trackers on average.
The number of usable third-party trackers decreased as examined apps increased.
Google's effort to restrict mobile app tracking ability
Recently, Google announced that they are keen on protecting users' privacy. The digital Ad sector is about to undergo a paradigm shift as it follows Apple in making moves to enhance customer privacy.
The firm intends to set the bar higher for user privacy. Also, it plans for software engineers and enterprises to reach mobile consumers while limiting data sharing.
Advertising ID, a unique identifier for Android devices, lets marketers track all users' actions across their apps. Therefore, it gives them a complete picture of their interests and behaviors.
But, they won't implement the reforms immediately. Besides, Google has stated that it will "give considerable warning ahead of any future modifications." The corporation has given little hints about how the restricted ads will appear.
Google's decision follows Apple's plan to limit user monitoring on iPhones last year. It's now mandatory for all iOS apps, from health apps to games, to get consent every moment they monitor a user. More than two-thirds of iPhone and iPad owners opt out of the tracking apps.
