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AI in Market Research: Toluna ready to transform consumer understanding
Georges Akkaoui, Toluna MEAT
Georges Akkaoui, Regional Director at Toluna MEAT, a global research and insights provider company that empowers clients to make smarter data-driven decisions, speaks of his company's edge and the role …
How Connected TV is Transforming Consumer Engagement!
Gagan Uppal, Xapads Media
Connected TV (CTV) has rapidly evolved from a niche platform to a central player in the advertising landscape, capturing the attention of brands and marketers alike. As consumer preferences shift …
_copy.jpg "AppsFlyer's lookback at 2024’s top mobile app trends")
AppsFlyer's lookback at 2024’s top mobile app trends
ArabAd's staff
Stagwell acquires Create. Group
ArabAd's staff
Mastering Influencer Marketing: Building Trust with Saudi Audiences in a Digital-First World
Aya Hammad, Warner Bros MENA
Salam partners with Publicis Groupe ME to redefine telco services in Saudi Arabia
ArabAd's staff
Subway introduces self-order kiosks and its own anamorphic screen for the first time in the UAE
ArabAd's staff
Mediaplus Middle East appoints Mayur Salian as Associate Digital Director
ArabAd's staff
GymNation and The Media Connector launch GymNation Media Network
ArabAd's staff
MMS Digital Day on understanding emerging digital growth opportunities in the MENA region
ArabAd's staff
Coca-Cola turns emojis into real-world tasty offers for Saudi consumers
ArabAd's staff
Why co-creation has become essential for brands targeting Gen Z
Ahmed Abd El-Moneim, Eyedias
