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Darine El Kaissi: ‘Understanding Saudi Arabia is crucial for success’
Darine El Kaissi, Managing Director, Mindshare KSA dissects the Saudi media landscape and shares its distinct features, challenges, and exciting aspects.
OMG MENA and The Neuron partner to boost programmatic digital OOH in the region
IMI appoints Nadim Koteich as GM of Sky News Arabia & promotes Abdou Gadallah
Top advertising and AdTech trends and developments in the UAE in 2024
blinx, a new digital media hub, officially launches in the Middle East
MBC GROUP secures three-year deal renewal with Paramount Global Content Distribution
L'Oréal and UM MENAT use DV Authentic Brand Suitability to optimise campaign
MBC GROUP to launch and operate a brand-new TV channel dedicated to Saudi culture
Promomedia introduces Iraq’s first-ever and largest 3D LED billboard
UM MENAT and Teads join forces to drive advertising sustainability and pioneer carbon-neutral goals in Saudi Arabia
PromoMedia selected as exclusive media representative for TikTok in Iraq
eVulpa acquires exclusive La Liga advertising rights for the MENA region
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