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How virtual brands can increase profit without increasing costs Naji Haddad
Naji Haddad, MENA General Manager at Deliverect, explains what virtual brands are all about and the advantages they can provide to restaurant and dark kitchen owners.Seven trends to keep an eye on in the marcomms industry in 2023
Tito Ribeiro, the Brazilian marketer, has been studying global trends in digital marketing in detail since 2015. He shares a list of seven market trends for 2023.
Webedia’s breakthrough study reveals that 82% of Arab mothers do not relate to the ads they watch
Akasa Air Partners with WebEngage to enhance customer engagement
Alessandro Manfredi: ‘Purpose is not a fad; it is just a much better way of doing business’ Nils Adriaans
OTT content is the new global influencer Pooja Suvarna
OMG MENA's first Saudi conference grasps full attention
Team Red Dot and WebEngage partner up to optimize data-driven customer engagement in UAE & Saudi
Return on Relationship (RoR): Driving Success in Advertising Sarmad Hyder
Four tactics to help Middle East marketers weather the tough times of 2023 Paul Wright
How to drive and measure impact this Ramadan Rasheeqa Jacquesson
Communication experts share actionable insights into immersive marketing at MENA Effie TLP