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Campaigns that make a clear ‘Promise to the Customer’ more likely to drive brand health, market share, and long-term sales, new research finds
Analysis of 2,000+ campaigns by WARC, LinkedIn’s B2B Institute, and strategy expert Roger Martin (author of Playing to Win) validates a new mental model to help companies gain brand and …
Leo Burnett Dubai among the 11 Grands Prix winners of WARC Awards for Effectiveness 2023
Leo Burnett KSA, VMLY&R Dubai, Havas ME, FP7 McCann among the winners in WARC Awards for Effectiveness 2023
YouTube’s global advertising revenue is set to rise 4.0% in 2023 to reach $30.4bn
Search advertising, forecast to be worth $350.4bn in 2023, is set for unprecedented disruption from retail media, social media and AI
A Google and WARC report on how to unlock sustainable growth in retail
IMPACT BBDO first MENA agency in the Top 10 globally on both WARC and World Creative Rankings
Leo Burnett is first and only MENA agency to enter the WARC Effective 100
Online video emerges as an effective format in an evolving media landscape
The world's most awarded campaigns and companies for creativity revealed in WARC Rankings 2023: Creative 100
WARC Awards for MENA Strategy 2022 - Insights uncovered
Strong client-agency relationships lead to more effective work, finds Aprais, WARC study
