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- WARC reveals insights from the winners of the 2022 IPA Effectiveness Awards
- Havas Middle East scoops Grand Prix at WARC Awards for MENA Strategy 2022
The results of the WARC Awards for MENA Strategy 2022 are in, and Havas Middle East has been awarded the Grand Prix for its Barakat Read The Label campaign.
- Global advertising spend forecasts reduced by $90bn as digital slowdown bites
- Retail media is now the fourth-largest advertising medium, per WARC survey data
- adidas, Castrol, Hilton, and Saudi Telecom among the brands shortlisted at WARC Awards for MENA Strategy 2022
- Global economic outlook expected to impact 2023 business plans for 95% of marketers worldwide
- Global ad spend to rise 8.3% this year but growth will slow significantly in 2023
- WARC reveals insights from the 2022 Cannes Lions Creative Effectiveness winners
- Media inflation driving up the cost of advertising across channels, with TV most affected, finds WARC report
- WARC releases 'State of the Industry 2022: Modern Marketing in EMEA' report
- Jury of WARC Awards for MENA Strategy 2022 named
- Grand Prix awarded to Leo Burnett Beirut for ABAAD at WARC Awards for Effectiveness 2022 ArabAd's staff