TAGS
- Havas Middle East scoops Grand Prix at WARC Awards for MENA Strategy 2022
- Global advertising spend forecasts reduced by $90bn as digital slowdown bites
- Retail media is now the fourth-largest advertising medium, per WARC survey data
- adidas, Castrol, Hilton, and Saudi Telecom among the brands shortlisted at WARC Awards for MENA Strategy 2022
- Global economic outlook expected to impact 2023 business plans for 95% of marketers worldwide
- Global ad spend to rise 8.3% this year but growth will slow significantly in 2023
- WARC reveals insights from the 2022 Cannes Lions Creative Effectiveness winners
- Media inflation driving up the cost of advertising across channels, with TV most affected, finds WARC report
- WARC releases 'State of the Industry 2022: Modern Marketing in EMEA' report
- Jury of WARC Awards for MENA Strategy 2022 named