TAGS
WARC reveals insights from the winners of the 2022 IPA Effectiveness Awards
Havas Middle East scoops Grand Prix at WARC Awards for MENA Strategy 2022
Global advertising spend forecasts reduced by $90bn as digital slowdown bites
Retail media is now the fourth-largest advertising medium, per WARC survey data
adidas, Castrol, Hilton, and Saudi Telecom among the brands shortlisted at WARC Awards for MENA Strategy 2022
Global economic outlook expected to impact 2023 business plans for 95% of marketers worldwide
Global ad spend to rise 8.3% this year but growth will slow significantly in 2023
WARC reveals insights from the 2022 Cannes Lions Creative Effectiveness winners
Media inflation driving up the cost of advertising across channels, with TV most affected, finds WARC report
WARC releases 'State of the Industry 2022: Modern Marketing in EMEA' report