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Gaming worth $184bn globally yet in-game advertising spend remains low
The worldwide games market generates revenues of $183.9bn annually and has a huge audience with 3.4bn people globally playing video games across age groups. Yet in-game advertising spend remains low.
WARC Consumer Trends report 2024: Five trends to watch
The WARC 2024 Consumer Trends reports explore key issues influencing consumer purchase decisions with regional analysis from APAC, Europe and North America
WARC Awards 2024 MEA winners announced
Short-form video helps supercharge the media mix and drive full funnel impact
Marketers are failing to measure the full impact of their marketing investments, finds WARC
The WARC Awards 2024 for the MEA region selects its jury
Khaled Al Shehhi of UAE Government Media Office named jury chair for The WARC Awards 2024
The WARC Awards 2024 introduce five new regional competitions
Key takeaways considered pivotal to the future of strategy as per WARC report
Global ad spend to top $1trn for first time next year, as per WARC forecast
A new era of programmatic advertising beckons but questions remain whether advertisers are prepared
WARC's 2023 Consumer Trends report explores key issues influencing consumer purchase decisions across brands and categories
