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Advertising
A sense of purpose
Iain Akerman
Purpose can differentiate a brand and lead to astonishing growth. It can also backfire spectacularly. ArabAd takes a closer look at this difficult balancing act
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Ads of the Week
"Ovation", a campaign for the launch of Fiat's 500e Giorgio Armani Collector’s Edition, created by French-Italian agency 777 captures the collaboration between Fiat and Giorgio Armani; it is brought to life by a visually stunning film set in the heart of Milan. Featuring the iconic song ‘Città Vuota,’ the ad takes …
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