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Abercrombie & Fitch, the American clothing brand known for known for its casual, preppy, and youthful style, has just launched its first-ever Middle East exclusive collection with the brands very first logo not in the English language, marking a significant moment in the brand's history.

What sets this collection apart is the incorporation of the iconic Abercrombie & Fitch logo adapted into Arabic script for the very first time in the brand’s history. This is also the first-ever Arabic logo adaptation of any American fashion brand.

The move highlights Abercrombie & Fitch’s desire to creating collections that resonate with customers in the region. And by doing so, the brand is sure to gain further traction, as it offers a fresh take on casual wear catered to the Arabic market, blending style with comfort. But not only! Such a move speaks volume of a global brand keen to take into consideration the culture of its customers and to treat them with a distinguished collection specially designed for the specific regional markets where it operates.

The range, which will be available indefinitely in all 12 Middle Eastern stores, in the UAE, Saudi Arabia, Qatar and Kuwait, includes menswear and womenswear pieces designed to suit the contemporary tastes of the region.

The permanent casual wear range complements Abercrombie & Fitch’s recent launch of its first Ramadan collection, which features versatile looks suitable for all occasions during the holy month and Eid.

This is a collection that is sure to generate a great deal of buzz across social media and among the brand's lovers. After all this is how lovemarks are created.