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Demand for content is predicted to explode up to 20x over the next few years, putting already stretched marketing and creative teams under huge pressure.

Therefore the massive demand for content production and the overwhelming domination of content platforms have transformed consumer demands, causing brands to adapt to this new distribution model; but this increase has often led to a noticeable decline in production quality. This is where VIBE CONTENT CREATORS steps in.  

Dedicated to upholding the highest standards in content creation, VIBE's main objective is to enable the making of budget-friendly content films but without compromising on quality. 

This new set up involves leveraging the strengths and resources of prominent names in the creative industries through a solid creative and business-led force made of award-winning creative Firas Medrows, Director and Executive Producer Ashish Varghese, and of course the instigator of this project, Eddy Rizk CEO of BIG KAHUNA FILMS, an award-winning creative production house that is considered one of the most reputable commercial production companies in the region. 

This strategic partnership is surely instrumental in helping leverage their creative output and navigate the manifold challenges in the content production sector.

Operating with extremely low overhead costs, VIBE benefits from the back-office support, research, and the expertise of BIG KAHUNA FILMS, all under its supervision

Eddy Rizk, CEO of BIG KAHUNA FILMS emphasized the importance of partnerships and collaboration in today’s evolving media and advertising landscape.

“I firmly believe in the power of partnerships, especially with the right partners, where each brings a complementary set of skills that enhance each other and drive the company’s growth. Partnering with Firas and Ashish was a pivotal decision for VIBE's success. Together, they bring a wealth of expertise, from production and creative direction to the recent integration of AI into our workflow, enhancing both quality and efficiency.

Chief Operation Officer Firas Medrows brings 25 years of creative experience to VIBE, along with a fresh perspective on how to approach production for our clients: “In today’s world, creativity isn’t just about having a great idea, it’s also about how we use technology to bring those ideas to life.

“At VIBE, we embrace this shift, especially in how AI is transforming both the creative process and execution. Behind every remarkable AI creation stands a brilliant human mind. By blending creative vision with the latest technological advancements, we aim to redefine what’s possible in content creation, enhancing our efficiency and agility to deliver more cost-effective solutions for our clients while maintaining the high production standards we’re known for. We are in the process of fully integrating AI into our operations and are excited to share groundbreaking developments soon."

Ashish Varghese, Director & Executive Producer asserts that a small or medium budget should never mean compromising on quality; it’s rather about adopting a smart, efficient approach.

“By streamlining overhead costs and collaborating with top-tier talent, we consistently deliver outstanding results, no matter the budget. Barely a year since our launch, we have already set new standards in content production. Our dedication to quality is a defining factor that sets us apart in the industry, enabling us to meet and exceed client expectations with every project.”

By combining their resources and expertise, VIBE Content Creators is set to empower businesses to amplify their market presence in the content production market through their competitive offerings.

Eddy Rizk assures being fully equipped to manage projects across various budget ranges, which allows VIBE to offer clients comprehensive 360° campaigns that are tailored precisely to their objectives and needs. He also announced that additional upcoming collaborations will soon be made public.