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Following a multi-agency pitch involving four other agencies, Mediaplus Middle East was granted the Dabur account.
With more than 135 years of expertise, Dabur is a personal care company well-known in the Middle East with flagship brands like Vatika, Dabur Amla, Dabur Herb’l, Fem, and Dermoviva.
A key deliverable of Mediaplus Middle East would be to leverage their media and digital media expertise and use cutting-edge digital advertising platforms to promote the Dabur brands globally.
Dabur International Marketing Head, Nishant Sukumaran commented: “Mediaplus stood out among other agencies with their demonstrated ability to provide insight-driven, holistic media solutions based on data and unique content strategy. Azhar Siddiqui and his team clearly showcased how their media strategy will deliver the brand objectives. Their creative digital media recommendations focused on winning the sparse attention span of today’s consumers. It was exciting to challenge and be challenged by a confident team led by Azhar Siddiqui.
I believe Mediaplus has enormous potential to build on this foundation. Dabur is excited to collaborate with Mediaplus to deliver ground-breaking and award-winning innovative digital media solutions for all our brands”
Azhar Siddiqui, Managing Partner, Mediaplus Middle East added: "We are delighted to have the opportunity to work with Dabur and grateful to the entire Dabur marketing team for trusting us to chart out their digital journey. Dabur is a transformational win for us and we can’t wait to put our Uber creativity to work for this amazing brand. Mediaplus Middle East is the largest independent and partner-managed media agency in MENA. Mediaplus is the innovation agency for the digital age. This means that Mediaplus is more than just media: they combine media with digital, data and content. The “plus principle” demonstrates the forward-looking potential of the agency group and generates a greater impact for Mediaplus customers.
To this end, Mediaplus link traditional and digital media planning with brand-specific target group models and media strategies, performance marketing, social and search marketing, and programmatic advertising. Mediaplus has over 30 data experts who create data and profile-based media campaigns. Increasing automation, using the latest data-driven technologies like targeting, programmatic or artificial intelligence, and smart negotiating strategies make our campaigns efficient and help increase our clients’ ROI. This is only possible thanks to integrated working practices: highly agile expert hubs gather around tables in the House of Communication to use their specific expertise to find the perfect solution to client challenges.”
