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New Balance, one of the world's major sports footwear and apparel manufacturers, conducted an iconic screen takeover at Riyadh Boulevard, KSA. As 82 screens flashed with motivational visuals, Saudi residents were encouraged to run their way—choosing their own pace, style and goal.

The activation was complemented by the launch of the Riyadh New Balance Run Club offering professional coaching and group runs to runners of all skill levels.

The Run Your Way initiative, now active across UAE, KSA, Kuwait, and Qatar, continues to celebrate the diversity of runners, making the sport more inclusive and accessible.

New Balance is democratizing running through unparalleled experiences across the region.

In the UAE, residents are invited to complete 10,000 daily steps through a partnership with Steppi to unlock exclusive 25% discounts on New Balance products in stores across the country.

Additionally, the newly launched New Balance Run Clubs in the region offer free group runs led by expert coaches, welcoming runners of all levels.

The brand is bringing running to the people through ongoing activations for the local communities in UAE, KSA, Kuwait and Qatar over the course of the next three months through its “Run Your Way 3.0” campaign that continues to roll out activations across the GCC, with challenges, community-based runs, and exclusive offers.

Embracing the individuality of every runner and the diverse ways people connect with the sport, this inclusive initiative emphasizes that running is for everyone, regardless of pace, style, or experience.