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Two former David Miami creatives, Jean Zamprogno and Fernando Pellizzaro, have launched a new agency dedicated to social change called AKQA Bloom. It’s described as an autonomous agency with the backing of AKQA, which is part of WPP.
Bloom’s mission is to protect our planet, open minds and enrich lives by inspiring companies to make an impact that goes beyond communication. Bloom’s hope is that cross-disciplinary collective action will help to spark an industry-wide shift in attitudes and contribution through our shared humanity and societal responsibility.
The duo, known in the industry as Zampa and Zaro have cultivated a reputation for being agents of change by catapulting iconic, award-winning creative that drives conversation around issues impacting LGBTQ+ communities, renewable energy, clean food, and education on health initiatives, like blood donation and vaccine access.
They have worked on numerous iconic award-winning campaigns including “Moldy Whopper” for Burger King, which amassed multiple awards and Ditto, a campaign for Coca-Cola, designed to fight homophobia called “This Coke Is A Fanta.” The expression was often used as a derogatory reference to gay people in Brazil and the campaign added a “So what?” and is credited with transforming the slur into a statement of gay pride in the country.
Their work also includes six Super Bowl ads, and efforts for Budweiser, Corona, Mondelez and others.
AKQA Bloom is based in Miami, Florida and Zampa and Zaro, who have worked together for 15 years, are credited as founders and executive creative directors.
Zaro said: “We founded Bloom from a realization that we have the platform and opportunity to respond to multiple problems with new energy and determination. By applying fearless creativity, exceptional craft, and love, we aspire to encourage brands to satisfy societal needs in positive and meaningful ways.”
Zampa said: “A very legitimate skepticism is rising as people begin to see the gap between the purpose-led rhetoric that some companies preach and a corporate reality that’s severely lacking in substance. Every enterprise has the power and potential to harness their enormous influence as a force for social good, with sustainable growth that serves the community, workers and environment, aligning interests for all stakeholders.”
AKQA’s Chief Executive Officer, Ajaz Ahmed, is equally certain there’s no better talent than the dynamic creative team to lead the new agency, saying: “Zampa & Zaro’s loyalties and worldview are resolutely focussed to the present and the future. Their visionary ideas break the rules and change the way people think by sharing astonishing stories and amplifying stunning voices outside the consensus. Zampa & Zaro’s striking ingenuity reminds us that difficulties are not inevitable, challenges are not insurmountable and creative expression infused with meaning will help confront the obstacles that face a world built on fragile foundations that’s in constant change.”
“We founded Bloom from a realization that we have the platform and opportunity to respond to multiple problems with new energy and determination,” added Pellizzaro. “By applying fearless creativity, exceptional craft, and love, we aspire to encourage brands to satisfy societal needs in positive and meaningful ways.”
