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Platformance, a MENA ad-tech company part of FAST Ventures has recently released its Ramadan Playbook, "Winning Ramadan."

This comprehensive report provides brands with a strategic framework that can help them maximize their impact during Ramadan, a crucial period for consumer engagement in the Middle East and North Africa (MENA) region.

Ramadan, a season of deep connection, reflection, and generosity, bring to brands a unique opportunity to build meaningful relationships and drive real business impact.

However, with increasing ad competition and soaring content consumption, standing out requires a strategic approach that goes beyond traditional advertising tactics.

The playbook addresses these challenges, offering actionable insights and a practical framework for brands to navigate the Ramadan landscape successfully.

''Brands that truly succeed during Ramadan don’t just allocate ad budget to drive reach & engagement—they invest strategically to win attention & convert. This high-index 30-day window isn’t about spending more; it’s about spending smarter. Start with nailing a creator-led approach. Creators are now central to full-funnel impact, driving discovery, building action, and sustaining momentum beyond Ramadan," explains Waseem Afzal, Founder and CEO, Platformance.

The "Winning Ramadan" Playbook focuses on three key areas:

1. Insights & Trends: Providing key MENA data on content consumption spikes and highlighting the pivotal role of creators in driving user engagement.
2. How to Win: The 4Cs Approach: Introducing a strategic framework built on four core principles:

• Create: Leveraging Creator Content and developing culturally relevant and engaging content that resonates with target audiences.
• Connect: Engaging consumers across multiple touchpoints, from rich media to Connected TV.
• Contact: Reaching consumers at key moments in their journey, guiding them from discovery to action.
• Convert: Driving measurable business impact through data-led strategies and performance optimization.

3. How to Get Started: Offering practical guidance on implementing a smart, outcome-driven approach, including: