The 60th Annual International ANDY Awards 2024 has unveiled its Global Shortlist, the first shortlist among the top competitions for advertising. The list represents the best work of the last year across the globe. From the Middle East, three agencies are among the finalists.
FP7 McCann has three entries shortlisted: Babyshop’s Frequencies of Peace; Heinz Ketchup Up & Down and Heinzjack.
IMPACT BBDO has two entrants that are shortlisted: EBM’s Schoolgirl Newscasters and The Newspapers Inside The Newspaper Edition for An Nahar Newspaper.
Last but not least, Science & Sunshine has one shortlisted campaign, namely The Lay’s Heist for Pepsico AMESA.
All three entrants are being shortlisted for their idea. Only the An Nahar entry has “Bravery” added as a judging criteria. Bravery is the element that the awards attribute to the most forward creative thinking as The ANDYs formally honor the collaboration between the creative agency and their brand marketer who ultimately takes the risk.
It is worth mentioning that The ANDYs is an “idea” based show, in all mediums and forms viewed in equal weight through a different lens including Craft, Reset/Innovation, and Bravery. No categories doesn’t not mean does not mean less chance to win; on the contrary, the nature of this awards’ model creates an equal playing field.
This year, ALI REZ, Chief Creative Officer, IMPACT BBDO is chairing the SWANA jury, which also include Marie Claire Maalouf, Frederico Fanti, Rana Hamarneh, Noor Hassanein, Vidya Manmohan, Mohamed Sehly and Joao Medeiros. Winners will be announced at the Ceremony on April 18.
